As explained above in the forward to this privacy policy - this policy will serve to inform you about how the UK registered business, Lens On Backwards Limited, trading as ‘Lens On Backwards’, will collect, process and guard your personal data if you visit or interact with;

• the associated website in any way, shape or form

• request information/fill out an enquiry/download any digital assets or information

• become a customer/partner/affiliate/collaborator of the brand and/or any of its known associated brands on or offline

• provide personal data to Lens On Backwards Limited or its representatives in any way

The trading address of Lens On Backwards Limited is; 15 Old Lodge Close, Uttoxeter ST14 7FJ.

To be clear, Lens On Backwards Limited is the data controller of your personal data.

The below policy will, directly and indirectly, affect your legal rights and/or obligations, so we advise you to take it seriously, and read it line by line, so you are confident you know and understand exactly what you’ve agreed to. If you have any questions, please feel free to contact the company director, using the below information;

Amber Danks
Director of Good Times
(M) 07557 141 609
(E) amber@lensonbackwards.com

Personal data collection

Lens On Backwards is informing you that we will collect, process, store and use the following of your personal data:

• Payment information

• Event dates, details and communications in any shape or form - digital or otherwise

• Reviews and showcased work featuring or relating to Lens On Backwards via external websites, blogs, magazines, articles, media, movies or adverts - also to include photos, videos and radio

• Names and contact information such as a physical address, email address, social media account posts/stories/mentions and any Lens On Backwards-related activity on or offline

• Cookie information, Computer IP addresses & Pixel tracking information by third parties

We may also collect personal data that you provide to us of other people - if you register their details on their behalf or we engage in a third party on your behalf or behalf of the event in order to carry out our due diligence and roles & responsibilities. We are informing you that we will have the right to use this information to send marketing and information communications to yourself, and those which information you provide.

Consequently, by agreeing to this, you also agree that you have rightfully notified any other person whose personal data you wish to provide to us of this privacy notice and, where necessary, obtained their consent. Hereby, meaning we can lawfully process their personal data in accordance with this policy.

Transparent

You won’t need to provide any personal data to view our website but it’s likely we may still collect information for marketing communications about you or others. Find out more about this in the ‘Data we automatically collect’ section of this policy and the ‘Marketing Communications’ section of this policy.

All personal data that you provide to us must be accurate, true, and complete. If you provide us with inaccurate or false data, and we suspect or identify fraud, we will record and report this. We have a zero-tolerance policy.

You may contact us by email, phone, SMS, social media channels, mail or other means, and we may decide to keep a record of the correspondence. We reserve the right to also record any telephone call we have with you. If you contact us via a web form on our website the details/information you provide may be stored in a separate database, connected to the website, which may be accessed by an administrator.

Data we automatically collect

When you visit the LensOnBackwards website, we, or third parties on our behalf, automatically collect and store information about your device and your activities.

This information might include
(a) your computer or other device's unique ID number;
(b) technical information about your user device such as device type, web browser type or operating system;
(c) your preferences and settings such as time zone and language; and
(d) statistical data about your browsing actions and patterns
(e) demographic information such as regional location, gender, religion, age range and more.

We collect this information using cookies, as explained above, in accordance with the Cookie section of this policy. The company uses the information we collect on an anonymous basis. The data is used for analytical and research purposes in order to improve our website and all of the services/products we provide to our communities and the wider world.

We reserve the right to allow advertisers and advertising networks to collect information about your computer or devices, activities, and geographic location to enable the use of targeted ads. The advertisers and networks provide us with anonymous information about our users’ behaviour via the use of cookies, made possible in accordance with the Cookie section of this policy.

Marketing Communications

When you opt-in to receive marketing communications from us, you consent to the processing of your data in order to send you communications. These communications may include;

• newsletter

• blog posts

• SMS

• Email marketing

• Physical assets

• surveys

• social media information

• deals

• offers and information about new events.

We retain a record of your consent.

We also retain your personal data in our records for marketing purposes until you notify us that you no longer wish to receive marketing emails from us. You can choose to no longer receive marketing communications. Simply contact the company at amber@lensonbackwards.com or click ‘unsubscribe’ in the links provided in our marketing emails, or text communications. On social media, just ‘unfollow’ or ‘unfriend’ us. If you do unsubscribe to marketing communications, allow for up to 7 business days for your new preferences to be registered and the change to take effect.

Lawful processing of your personal data

We are notifying you that we will use your personal data so that we may comply with our contractual obligation to supply you with the product/service that you have booked or intend to book, including;

• to make contact with any information relating to an existing or new product/service on offer

• to deliver the product/service to you in accordance with any requests you make and that we agree to

• to deal with any questions, comments, and worst-case - complaints, that you may have in relation to us/our products/services

We will also use your personal data information for our legitimate interests, including;

• dealing with any customer service(s) you may require

• enforcing the terms of any agreement between us, for regulatory and legal purposes (e.g. anti-money laundering)

• audit purposes

• to contact you about changes to this policy.

If you’ve requested information from us then we also retain the right to market to you and approach you with offers, events, products and services, testimonials, statistical information, content and blogs or any information which we feel would be of interest to you.

Whatever reason you’ve interacted with the brand, you are entitled to unsubscribe at any time. Please be aware that you may have subscribed with us using multiple email addresses, phone numbers, mobile numbers, or a few postal addresses. In which case, when unsubscribing, please inform us of all the personal information which we’ve used to contact you in the past and present, so that we may delete all your information without loose-ends.

Who do we share your data with?

We hold the right to share your personal data with any service providers, sub-contractors and agents that we may appoint to perform functions on our behalf, or in collaboration with, in accordance with our instruction, including:

• Payment providers

• SMS communication providers

• Widgets e.g. Google Analytics

• Email communication providers

• Social media and content networks, as well as Social media share/like buttons

• Digital gallery, and video providers

• outsourced work and content providers

• Automation & IT service providers

• Web platform & CMS Management tool providers

• Beneficial company workflow tool providers

• On and offline agents and business networks

• Universities and governing bodies

• Language preferences

• Accountants

• Auditors

• Lawyers

Legally bound

Under certain circumstances, we may disclose your personal data under applicable laws and/or regulations. We are duty-bound to do this by the United Kingdom Crown Court. For example, if there are investigations related to anti-money laundering processes or where protection of a third party's rights, property, or safety is concerned.

We may also share your personal data during negotiations of any of the following;

• merger

• sale of assets - partial or whole

• consolidation or restructuring

• financing, or acquisition of all or a portion of our business by or into another company.

Where we hold and process your personal data

We always try our best to only transfer your personal data to organisations that we believe, to the best of our knowledge, provide adequate protection in respect of your personal data. You understand that parts or all of your personal data may be stored or transferred outside of the United Kingdom (UK) and European Union (the EU) for any reason. For e.g;

• if our email server is located in a country outside the UK and EU

• if a service provider of ours or their servers are based outside of the UK and EU.

Cookies - in more detail

A cookie is a small text file which contains a unique identification (ID) number. This data is transferred (through your browser) from a website to the hard drive of your computer. The cookie then identifies your browser without letting a website know any personal data about you - like your name and/or address. Cookies are used by businesses’ websites to identify when a user revisits a website - showing their interest.

The Lens On Backwards website utilises cookies so that we can recognise you when you return, which enables us to personalise your settings and preferences on our site. Most browsers are set up to automatically accept cookies. However, you can change your browser settings to notify you when you have received a cookie or to refuse to accept cookies altogether. Saying this, our website likely won’t operate efficiently if you refuse to accept all cookies, including functional cookies.

We employ Google’s suite of marketing capabilities (such as GA4, and Google Analytics) to monitor how our website is used. Google Analytics often places multiple very persistent cookies on your computer's hard drive which don’t collect any personal data. If you do not agree to this you can disable persistent cookies in your browser. However, this will prevent Google Analytics from logging your visits to our website. We know that Google collects information anonymously and generates reports which are useful to us. The reports to us include information which we find useful, such as;

• the number of visitors that explored our website, and how they explored it,

• where visitors generally came from, geographically,

• time spent on-site and pages, including which pages were visited and in what order.

Security

We will process your personal data in a manner that ensures, to the best of our knowledge, appropriate security of any personal data, including protection against unauthorised or unlawful processing and/or accidental loss, destruction or damage(s), using appropriate, to the best of our knowledge, technical or organisational measures. All information you provide to us is stored on, believed to be, secure servers. Any payment transactions are encrypted using SSL technology.

Where we have provided you, or you have chosen your own password, you are responsible for keeping this password confidential.

You acknowledge that no system can be completely secure. Therefore, although we take these steps to secure your personal data, we cannot reasonably promise that your personal data will always remain completely secure.

Your rights

You have the right to request and obtain a copy of the personal data that we hold for you, and to request that we correct errors in the personal data if it is inaccurate or incomplete.

You also have the right, at any time, to require that we delete your personal data.

If you wish to exercise these rights or any other rights you may have under applicable laws, you may be required to prove your identity before we release such information. If you wish to make a request, please contact us, using the information contact provided below;

Amber Danks
Director of Good Times
(M) 07557 141 609
(E) amber@lensonbackwards.com
15 Old Lodge Close, Uttoxeter, Staffordshire, ST14 7FJ

Please note, we reserve the right to charge an administrative fee if your request is manifestly unfounded or excessive. If your request is not deemed manifestly unfounded or excessive no fee will be applied to request information about the information we hold about you.

Complaints about this policy

If you have any complaints in relation to this policy or otherwise. For e.g. in relation to our processing of your personal data, please contact the United Kingdom (UK) supervisory authority on the matter. Namely, the Information Commissioner, see www.ico.org.uk for more information.

Our website may contain links to other sites of interest. If you have used these links to leave our website, we no longer have any control over the content or management of the websites and web pages that you visit upon leaving. As such, we cannot be held responsible in any way, shape or form - for the protection and privacy of any information which you provide whilst visiting other sites online. Such sites are not governed by this policy. We advise you to exercise caution and read the privacy policy applicable to the site in question.

Retention

If you register your details with us, we reserve the right to retain your personal data and market to you until you ask us to remove you from our marketing list and database.

If you receive marketing communications from us, we reserve the right to retain your personal data until you opt out of receiving such communications.

If you contact us with a question or comment, we reserve the right to retain your personal data for as long as deemed necessary, following such contact, in order to enable us to respond to any further queries you might have in future or promote our services to you.

If you have requested information regarding products/services with us, we reserve the right to promote our services to you, and retain your information for 6 years, or until you request that we no longer contact you.

General

If any provision of this policy is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision shall be construed, as nearly as possible, to reflect the intentions of the parties. All other provisions shall remain in full force and effect.

This policy will be governed by and construed in accordance with the law of England and Wales, and you agree to submit to the exclusive jurisdiction of the English Courts.

Lens On Backwards Limited may change the terms of this policy from time to time. However, you are responsible for regularly reviewing this policy so that you are aware of any changes to it. If you continue to use our website after the time we state the changes will take effect, you will have accepted the changes.